When looking to raise money from a crowdfunding website, whether it be for a few thousands or hundreds of thousand, the central element to the marketing campaign is a professional, focused and entertaining video. Every crowdfunding site, from Kickstarter to equity raising like Seedrs, advise that one of the most important paths to success is a good video outlining the product which money is being raised for.

 

Besides small start-ups large organisations also use crowdfunding sites to build a following for a new product and to get invaluable feedback on the new product.

 

Tin Pan Media was commissioned by Mondelez to help them launch a new healthy snack. We helpeddevelop the script then shot at the company's factory in Birmingham, sourced library footage and worked closely with Emanuel Gavert, Global Brand Lead, on his presentation for the video. The product has now been successfully launched in America.

 

​

'Great video. The tone and imagery and authenticity is what makes it so nice.'

​

Tim Cofer, Chief Growth Officer, Mondelēz International.